In a recent survey of British retailers conducted by Barclay’s, nearly half responded that the United States’ retail market is the most difficult to crack. Though he U.S. continues to be the highest sought after market in the survey, respondents are surprised by its difficulty despite the internet making for simpler marketing and the U.S. and Britain sharing similar cultures.
Somewhat unexpectedly, the survey showed that nearly 25% are looking to expand to Africa in the next decade, with South Africa being the next growing retail growth story. Why did the surveyed British retailers believe that the United States’ market is so tough, and what is it about South Africa that is so enticing? Read more at the article found at the green button below.
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