India’s large and diverse consumer segments and workforce is predicted to be larger than that of China within the next 15 years. This is according to a recent report published by PwC entitled, Through the Looking Glass: What Successful Businesses Find in India. The study found that India has the potential to have the largest and fastest growing economy in the world in the next forty years.
Despite this prediction, U.S. businesses are confused by India’s complex market patterns. India has a wide range of cultural diversity and business patterns that need to be understood by companies looking to expand into India and create a supply chain with long-term growth. The summarized report by PwC, as well as the 5 distinctive Indian market patterns disclosed in the study can be found at the green button below.
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