Thanks to Gray Thursday, Black Friday and Cyber Monday, online retail (“E-tail”) sales have hit record highs in the US this holiday season. FedEx is expecting to ship a record 19 Million packages today alone (12/10/12). UPS has predicted that they will ship over 527 million packages in the period between Thanksgiving and Christmas, as compared to 480 million packages total in 2011. The increase in shipping volume is shocking, and it’s only going up.
So what’s the impact? Both carriers and E-tailers are beginning to realize that, if they intend on maintaining the same levels of customer satisfaction and quality control as shipping volumes increase, the current partnership dynamic will be changing in a big way.