A survey found that there has been a huge incline in the use of advanced analytics and more companies are putting much more faith into the numbers it provides. The Accenture survey of 600 business executives, with titles of director or above, found that the use of predictive analytics has sharply risen since 2009, since the last survey was done.
Not all companies or executives are as confident in what advanced analytics can provide for them for various reasons, and more are not satisfied by its use. Click the button below to learn more about the use of analytics by executives in the Accenture survey entitled, “Analytics in Action: Breakthroughs and Barriers on the Journey to ROI”.
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