When someone utters the words “social media”, a majority will focus on the second half of it: media. Too many in social media will concern themselves about how they can become more media-focused and want to communicate their business’ voice fully and accurately.
According to SAP Chief Marketing Officer, Jonathan Becher, this style of social media marketing is not the most profitable for businesses. In the video below, Bryan Kramer of Pure Matter Marketing interviews Becher on what he calls “Social Business”, why it is the best marketing technique, and how he is able to effectively manage the marketing of SAP, a $20 billion company.