When it comes to e-commerce and online retailers, it can be difficult to have an organized fulfillment strategy. Even worse, having a rapid and flexible supply chain during a retail flash sale is nearly unattainable without the proper knowledge and solutions. In the video below, Omer Rashid, the manager of Exel Canada’s solutions and engineering team, discusses how retailers can build a more adaptable supply chain that responds to customer demands for rapid fulfillment within multiple channels.